Experiential Marketing

Often times, brands have awareness, but consumers don’t necessarily understand or trust the product offering. Experiential or event marketing is a way for brands to form a relationship with the consumer, connecting the buyer with why you should purchase the product or service.

The brand, Lowe’s Home Improvement was looking for a unique engagement opportunity with consumers within the college sports space. We developed free concert events before select college football games, hosting thousands of consumers and connecting these potential shoppers to a fun experience plus additional information about the store.